EDITORIAL
Dr. Darja Senčur Peček

You are holding a new issue of ANALI PAZU HD, which features four scientific articles spanning various academic fields.

The first article examines community policing as one of the newer approaches to ensuring public safety. It presents the findings of a study conducted in the jurisdiction of the Murska Sobota Police Directorate. Based on interviews with community policing leaders in rural and urban areas of the Pomurje region, the study confirmed several prior conclusions, including some from the authors’ earlier research, which this study builds upon. The research identifies the strengths and weaknesses of community policing leadership in both rural and urban environments. It proposes several concrete measures, such as additional training for community police leaders in communication and interpersonal skills, sharing best practices among community police leaders, and implementing strategies to foster closer ties with residents. These measures aim to enhance community policing and, consequently, public safety in Pomurje.

The second article addresses the personalization of digital applications for pregnant women. The author begins by highlighting that pregnancy apps are the most popular type of health-related digital applications, with personalization being a key selling feature. After reviewing 1,121 articles from key databases mentioned in the paper, six studies were included in the analysis. The author describes all essential dimensions of personalization as defined in the literature. She emphasizes that personalization in pregnancy apps is largely dependent on the app's intended purpose. The study concludes that no existing pregnancy app includes all described aspects of personalization. The author calls for future research to focus on adapting apps to better serve women from underrepresented geographic, social, and cultural backgrounds.

The third article explores trends and strategies in licensing within the pharmaceutical industry. The ability to innovate is critical for the future of pharmaceutical companies. Innovations now arise not only within in-house research and development units but also through collaboration with other stakeholders in the pharmaceutical sector. Licensing, which involves transferring technology from the innovator to the licensee for a fee, plays a significant role in this process. The article discusses various forms of licensing, including in-licensing, out-licensing, and university technology licensing. The authors reviewed literature on each form, examining their causes, influencing factors, advantages, and disadvantages. Alternatives to licensing, such as mergers and acquisitions, are also addressed. The study concludes that open business models and various forms of collaboration accelerate the development of new drugs.

The fourth article deals with consumer understanding of fruit production systems. The authors present the results of a study involving consumers from diverse demographic backgrounds. The study focused on their knowledge of fruit production systems and their shopping habits. The findings reveal that Slovene consumers primarily purchase staple foods from retail stores, with only 30% buying fruit directly from local producers or markets. Additionally, consumers display a limited understanding of both certified and non-certified fruit production systems in Slovenia, despite many believing otherwise. Given that understanding sustainable supply systems is essential for informed and safe fruit consumption, the authors conclude that the findings are concerning and highlight the need for more effective consumer education and awareness initiatives.

We warmly invite you to read this issue!