Analiza razvojnih dejavnikov in stranskih produktov malih mest – študija primera mesta Chojnice (Poljska)
DOI:
https://doi.org/10.18690/rg.20.2.5050Ključne besede:
mala mesta, teritorialni marketing, razvoj malih mest, socialni dejavniki, ekonomski dejavniki, okoljski dejavnikiPovzetek
Mala mesta predstavljajo ključen element lokalnega gospodarstva. Trenutno se soočajo z različnimi izzivi, povezanimi z demografskimi trendi, urbanimi investicijami in razpoložljivostjo lokalnih proizvodov. Mesto Chojnice na Poljskem je bilo izbrano kot študija primera za raziskovanje dejavnikov razvoja malih mest in njihovih produktov. Uporabljene so bile metode, kot je analiza SWOT, za oceno razvojnih dejavnikov in lokalnih produktov, prav tako je bila ocenjena vloga virov pri ustvarjanju produktov. Rezultati kažejo, da Chojnice doživljajo demografsko krizo, medtem ko njihova edinstvena geografska lega predstavlja tako prednosti kot tudi slabosti.
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Avtorske pravice (c) 2025 Fabian Miszewski
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