Information Sources Used by Visitors Looking for Different Benefits: The Case of Portorož

Helena  Nemec Rudež; Gorazd Sedmak; Štefan  Bojnec

Helena Nemec Rudež
Gorazd Sedmak
Štefan Bojnec

Keywords: market segments, information source, brochures, the Internet

Abstract

This paper examines the information sources of visitors to Portorož for four identified distinct clusters of visitors. The study focused on using a single one source of infor- mation about Portorož regardless of the cluster to which the visitors belonged. The Internet and brochures were identified as the most important sources of information in general. The cluster defined as “well-being visitors” demonstrated a significantly different structure of information sources, relying predominantly on brochures and the Internet. Unlike first-time visitors, regular visitors indicated a relatively low per- centage of Internet and brochure use.

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Author Biographies

Helena Nemec Rudež

Faculty of Tourism Studies–Turistica, University of Primorska, Slovenia
E-mail: helena.nemec@turistica.si

Helena Nemec Rudež is an associate professor of tourism management at the Faculty of Tourism Studies–Turistica, University of Primorska. Her area of research is tourism marketing in tourism economics. She has authored and co-authored various scientific papers and books in the field of tourism.

Gorazd Sedmak

University of Primorska, Faculty of Tourism Studies – Turistica, Slovenia
E-mail: gorazd.sedmak@turistica.si

Gorazd Sedmak is an associate professor at the Faculty of Tourism Studies– Turistica, University of Primorska. His areas of research include tourism enterpri- se economics, authenticity in tourism, and marketing of tourism destinations. He is also an author and co-author of several scientific articles in the field of tourism.

Štefan Bojnec

University of Primorska, Faculty of Management Koper
E-mail: stefan.bojnec@siol.net, stefan.bojnec@fm-kp.si

Štefan Bojnec is a full professor of economics at the Faculty of Management Koper at the University of Primorska. His research interests include enterprise behaviours, enterprise performance and development, analysis of different markets and economic sectors, international trade analysis, and marketing and manage- ment assessment. He has published extensively on various aspects of management, restructuring, economics, and businesses in transition in Central and Eastern European countries and European integration.

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