Attitudes toward Online Dating among Students Studying in Austria

Jelena  Jeknić; Borut Milfelner

Jelena Jeknić
Borut Milfelner

Keywords: consumers' attitudes, attitude measurement, online dating, attitudes toward online dating

Abstract

The aim of this paper is to study attitudes toward online dating among students studying in Austria. We are especially interested in researching the usage of da- ting sites as well as gender and user status differences in attitudes toward onli- ne dating among these students. The results, gathered through empirical resear- ch, show that these students do not have positive attitudes toward online dating. Some gender and user status differences were also identified. According to the results, specific profiling for the target group is offered on the basis of their attitu- des to online dating; such information can be very helpful for online dating provi- ders and advertisers.

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Author Biographies

Jelena Jeknić

Student in Faculty of Economics and Business, University of Maribor, Slovenia
E-mail: jelena.jeknic@student.uni-mb.si

Jelena Jeknić was born on January 30, 1986, in Belgrade. She got her high school education in Belgrade and Maribor. In 2010, she graduated from the Faculty of Economics and Business, University of Maribor, majoring in marketing. She is currently a third-year doctoral student of economic and business sciences at the Faculty of Economics and Business in Maribor.

Borut Milfelner

Faculty of Economics and Business at the University of Maribor, Slovenia
E-mail: borut.milfelner@uni-mb.si

He received his PhD degree from the Faculty of Economics at the University of Ljubljana in 2010. His research interests include marketing research, internal marketing, consumer behavior, tourism marketing, and resource-based theory. His scientific bibliography consists of 25 published scientific articles (10 of them in JCR indexed journals), 28 scientific conference contributions, 3 scientific monographs, and participation in several research projects. He is also a member of the editorial board of two scien- tific journals in the field of marketing and a reviewer for several domestic and in- ternational scientific journals.

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