The Millennials’ Effect: How Can Their Personal Values Shape the Future Business Environment of Industry 4.0?

  • Rok Črešnar
  • Senta Jevšenak
Keywords: millennials, Industry 4.0, personal values, predicting business environment, business ethics, digitalization, Schwartz value survey

Abstract

The main purpose of this paper is to assess a possible impact millennials will have on the future business environment of Industry 4.0, based on their personal value orientations. Millennials are taking over important roles in organizations, but their personal values are significantly different from those of older generations. This paper shows that, based on the Schwartz’s value survey with N=371 Slovenian respondents, millennials are in general more inclined toward values connected to personal growth and freedom from anxiety, emphasizing self-transcendence and openness to change, than toward self-protection and anxiety avoidance, understating conservation and self-enhancement values. These cognitions can have significant implications in shaping the future business environment of Industry 4.0, as it can become more open, understanding, collaborative, accepting, and generally more supporting, thus creating the evident millennials’ effect. Even though millennials are in general well prepared for the future business environment, organizations will have to, in order to retain the millennials, reshape their current organizational environment to better reflect the millennials’ views.

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Author Biographies

Rok Črešnar

PhD student at the University of Maribor, Faculty of Economics and Business,Slovenia
E-mail: rok.cresnar@student.um.si

Rok Črešnar is a PhD candidate at the University of Maribor, Faculty of Economics and Business, Slovenia. His main research interests are in general management, business development, productivity management, knowledge management, social psychology, business ethics, and management challenges in Industry 4.0. He is actively cooperating in international academic conferences and research projects and has practical professional international work experience from Ireland. He is currently a head of the marketing department in Mehanizacija Miler d.o.o.

Senta Jevšenak

Master student at the University of Maribor, Faculty of Arts, Slovenia
E-mail: senta.jevsenak@gmail.com

Senta Jevšenak is a master student of sociology and pedagogy at the University of Maribor, Faculty of Arts. She is currently employed as a youth worker and program manager in the MCC youth center in Celje. Her main research interests are in youth development, youth economic questions, and in methods of working with youth. She is also interested in special needs children and methods of working with them in order to help them develop.

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Published
2019-01-19
How to Cite
Črešnar R., & Jevšenak S. (2019). The Millennials’ Effect: How Can Their Personal Values Shape the Future Business Environment of Industry 4.0?. Naše gospodarstvo/Our Economy, 65(1), 57-65. Retrieved from https://journals.um.si/index.php/oe/article/view/2166