Shopping Center Industry Internationalization with a Focus on Key Resources and Direct Investment: The Case of a Chilean Company in Mexico

  • Humberto Riquelme
  • Vito Bobek
  • Tatjana Horvat
Ključne besede: nakupovalno središče, viri in zmogljivosti, vstopne strategije, nastajajoči trgi, Čile, Mehika

Povzetek

Zadnja leta panoga nakupovalnih središč beleži konstantno rast v Latinski Ameriki. Številne države, npr. Čile, Mehika in Brazilija, so vodilne v tej regiji. Številni projekti so še v fazi razvoja in portfelji različnih podjetij se spogledujejo z medn- arodno širitvijo. Namen tega prispevka je določiti najbolj priporočljive vstopne strategije za države Latinske Amerike in osnovne vire ter zmogljivosti, ki jih potrebuje podjetje, ki ima v lasti nakupovalno središče, da bi povečalo svoje možnosti uspeha znotraj panoge. Zato smo analizirali različne dejavnike, ki vplivajo na delovanje te panoge, npr. politični, gospo- darski in družbeni dejavniki, da bi pripravili splošen pregled najpomembnejših subjektov v tej panogi. V ta namen smo uporabili primarne in sekundarne podatke, pridobljene s pomočjo pregleda literature in empirične kvalitativne študije, pridobili informacije o čilskem nepremičninskem podjetju in intervjuvali vodilne menedžerje. S pomočjo rezultatov smo pripravili predlog strategije vstopa na mehiški trg in določili najpomembnejša nakupovalna središča v državi, glavne akterje in najboljše možnosti za vstop.

Prenosi

Podatki o prenosih še niso na voljo.

Biografije avtorja

Humberto Riquelme

Regional Leader of Payments and Vendor Processes at Parque Arauco, Cerro Colorado 5240, Torre del Parque 1, Piso 15, Las Condes, Santiago, Čile
E-pošta: humberto.erm@gmail.com

Vito Bobek

University of Maribor, Faculty of Economics and Business, Slovenija
University of Applied Sciences FH Joanneum, Graz, Avstrija
E-pošta: vito.bobek@um.si, vito.bobek@fh-joanneum.at

Tatjana Horvat

University of Primorska, Faculty of Management, Koper, Slovenija
E-pošta: tatjana.horvat@fm-kp.si

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Objavljeno
2021-01-11
Kako citirati
Riquelme H., Bobek V., & Horvat T. (2021). Shopping Center Industry Internationalization with a Focus on Key Resources and Direct Investment: The Case of a Chilean Company in Mexico. Naše gospodarstvo/Our Economy, 67(1), 46-60. Pridobljeno od https://journals.um.si/index.php/oe/article/view/2111