LUKIĆ, Darko; STARČEVIĆ, Slađana; PITIĆ, Goran. Assessing the Impact of Point-of-Sale Beer Brand Ads Through Consumer Neuroscience Research. Naše gospodarstvo/Our economy, [S. l.], v. 71, n. 3, p. 52–63, 2025. Disponível em: https://journals.um.si/index.php/oe/article/view/5448. Acesso em: 5 dec. 2025.